fileGlobal SMT & Packaging magazineLow cost is more than just skin deep for Motorola’s QThursday, 20 July 2006iSuppli does a teardown analysis of Motorola's Q cell phone.Available for as little as $200, the Motorola Q has set a new low point for smart-phone pricing. And with a materials and manufacturing cost of only $158, the Q has achieved impressively low production expenses as well, according to research from iSuppli Corp.’s Teardown Analysis Service.iSuppli’s dissection of the Q reveals that the new smart phone’s material cost, i.e. the total value of all its components, amounts to $150. When manufacturing expenses are added in, each Q costs $158 for Motorola to make, excluding outlays beyond the production of the Q itself, including shipping, logistics, marketing and other chann……
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