销售管理与辅助决策系统是以多年的销售数据为研究对象，采用关联规则挖掘和序列规则挖掘的方法，从中分析、挖掘和提取全面、综合、宏观的辅助决策信息，并能预测客户的购买状况，为客户和管理者提供可靠的决策信息，从而达到推荐自己产品的目的。关键词：数据挖掘；关联规则；序列规则；决策系统Abstract：A marketing management and decision making assisting system studiesmarketing data of an enterprise with Correlation and Sequence analysis, from whichthe enterprise can not only analyze , dig and get information that is overall andcomposite about decision making , but also can predict customers’ purchasing andgive reliable decision making information for customers and regulators ,so that itmay help selling its products .Key words： Data Mining; Correlation; Sequence Analysis；Decision System
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